The other important aspect of these 3D libraries is that they will be an approach point for architects and interior designers. It is a good way to provide these professionals with the STORY furniture that they can then integrate into the proposals for their clients. It is an upstream approach where once again 3D is the basis of the project.
An e-commerce site in the making with an integrated 3D web configurator
STORY is also working on the launch of an e-commerce site. The idea is to integrate product customization and the INSPI web configurator.
The objective of this e-commerce site and web configurator is to meet consumers’ expectations: to be able to make a purchase for their home anywhere and anytime, without depending on opening hours or the proximity of a store. Xavier Rondeau explains: « When our stores are closed late at night but a couple of consumers are quietly in their living room motivated by a STORY sofa, projecting it into their home and ready to press a button to take the plunge, it’s a shame to wait until the next day for a store to open, because anything could have happened in the meantime and the motivation could go down just as quickly. »
STORY has a clear vision: to be available for consumers when a purchase intention arises. Whether the desire to buy is in store or behind the screen at any time, the brand’s motivation is “omnichannel more than ever”. Creating this complementarity is also an asset when you consider the history of the brand, based on 30 years of tradition, and 50 stores serving their customers in-person needs. Digital is complementary and at the service of the people, because as Xavier Rondeau says so well: « We know that behind these tools there is a team, advice, the possibility of physical exchange, which is very important to me. » He concludes: « Knowing that after validating an order online, you can go to the store the next day to test the comfort of a sofa or receive advice and be reassured, it helps a consumer to let go, quite simply. »