3D as a pillar of customer experience
When talking about 3D for sales, Brendon says «To streamline the sales process, I see a lot of benefits to 3D. The customer can see the product, they can purchase it, there’s less point of contact needed in the purchase. I think it definitely is, or will be, one of the pillars of the customer experience.»
And although our partnership is about to celebrate its 3rd birthday, City Furniture has a lot of ideas for 3D in the future! «As a company, we like our customers to understand how products will fit into their homes», Brendon explains. The retailer’s goal is now to go further, for example by creating environmental shots, something that can be particularly complicated to achieve in a studio, especially when creating outdoor scenes. The next step would be room planning, to allow a client to completely shape an interior the way they want, by visualizing exactly what it will look like.
And since the reward for all these efforts are still the enthusiastic opinions of consumers, here is a testimonial collected on a post-purchase survey following the use of 3D and Augmented Reality: «We really appreciate the design and the feature that allows us to see a table in our room. It helped in making a decision.»
Thank you Brendon for giving us some of your time, we’re thrilled to continue this exciting collaboration with such an involved partner as City Furniture!
They talk about our partnership :
Garden Outdoor Press